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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1548277127781-4ZKV6NAES7WH7QC5ESDE/loyalty-econ3.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1546972426106-N3YDU2RB9EHDGS5Y4MSA/sharpen-strategy2.jpg</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1546972482992-1C0XNRPA6Z1QWJ0CIA3Q/leverage-loyalty2.jpg</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1548276886374-GDTGLWB3FB3T824R19XF/cust-loyalty.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545434285420-3W06PXBVJRRW4HPMUUD1/divider1.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545856455868-NAXZR6NPRII4SL7C3VMB/touchpoint.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>Journey Analytics “opens up” and illustrates performance experience metrics across the entire customer journey. Here, screening is showing the highest customer satisfaction scores; wellness programs, the lowest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545002532016-ESQUQ7GYLVI67OE33IW8/net-promoter.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>To arrive at your Net Promoter Score, subtract your percentage of detractors (customers with likelihood to recommend answers from 0 to 6) from your percentage of promoters ( customers with likelihood to recommend scores of 9 or 10).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545434234762-CL7EVMVE06MHYAZYZM4A/image-asset.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545000981414-VR142XGOFFJU4A6VXGZ9/look-a-like.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>The best models reflect both sensitivity and specificity and thus have larger area under the curve (AUC).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1544914704008-WROVX0E0F28IUGM9OEGE/message.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>Because a message’s power is a product of its value and its uniqueness, this graph depicts the relative message power of different claims. Here “smarter” is the most powerful message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545002171743-XN7SNU3OYER9SH0RIBEQ/cust-aqc.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545013988972-MOHWKJ2E0VU8L6VOANKI/brand-insight.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>The yield funnel pictured depicts the deeper look at brand awareness that AAU studies deliver — indexing brand familiarity and willingness to consider, and, ultimately, likelihood to actually purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545009481465-IH1JDNZKN05XMO4EDS09/direct-mktg-opt.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>Cohort Sequence Modeling allows you to market to far fewer people in various ways depending on their need, targeting them with specific promotions to efficiently drive activation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545856512141-SMJZ3MI0LNY4NWOSOC1J/key-driver.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>The implications of performance hotspots are enriched when regressed on key outcome variables such as likelihood of future business — as indicated by the longest tangent in green above. In this case, Availability of Products has the greatest detrimental impact on Overall Satisfaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545009397999-4L96DJZO76EZT9BT20Z7/segmentation-triangle.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>The latent-class clustering pictured illustrates the precise preference and potential market opportunity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1546972509071-IZGE30E6YVQJQHENHYKO/accellerate-improvement2.jpg</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1544028710776-VZQS7LF89PKB0U2WIKKP/radium-girls.jpg</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545938005557-HLAR7XP85ET8K2ECR6XV/competitive.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545001310935-6CZ20HPCRJFWILSCXX87/media.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>Pictured: a slideshow snapshot of a targeted responder’s take on a particular ad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1546972461298-EWDZ6NQ0LS8OY4D66B3O/invigorate-campaigns2.jpg</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545939035192-5KM6KPSBTEQMLELUHWOL/discrete.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>Based on the multi-nominal logic models that earned Dr. Dan McFaddent the Nobel Prize in 2000, this Discrete Choice Preference Modeling shows which features of an insurance offering would have the greatest quantifiable value to consumers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1604438006147-M9EDDAK1QJUAKA7BKTGC/Iso-trees-web.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>Applying this analysis helped one of the one largest consumer retailers of artificial Christmas Trees in North America solidify its market offering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545013178930-21PZVWY98852NBRIHR63/kpi.png</image:loc>
      <image:title>See Clearly</image:title>
      <image:caption>The dashboard illustrates a spectrum of KPIs proven over time to be very indicative of future revenue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545009829790-RTFAF992D4GVT51TD1QB/aaaa.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545434152670-A3T3WLEUFVBQFLUFMX5S/divider1.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1545009934321-RGO2KD3XQO6XO354C8D3/reporting-engine.png</image:loc>
      <image:title>See Clearly</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.isometricsolutions.com/consortium</loc>
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    <lastmod>2024-01-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1539812662304-EOCHHC9681RWL5379NPB/brain.jpg</image:loc>
      <image:title>The Consortium</image:title>
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  </url>
  <url>
    <loc>https://www.isometricsolutions.com/clients</loc>
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    <lastmod>2019-01-21</lastmod>
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      <image:title>Act: Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1539813928945-XO1MGWSLFBQOVE9EX2WP/feynman.png</image:loc>
      <image:title>Act: Clients</image:title>
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  <url>
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    <lastmod>2019-01-30</lastmod>
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      <image:title>About Rob</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1544028321242-8F2FGNN5B3U8QEPISLP0/lighthouse.jpg</image:loc>
      <image:title>About Rob</image:title>
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  </url>
  <url>
    <loc>https://www.isometricsolutions.com/think-deeply-povs</loc>
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    <lastmod>2019-01-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1539815952089-ZDJFQ1IRMPU4C854376V/virginia-apgar.jpg</image:loc>
      <image:title>Think: POVs</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad62a07f2e6b16f8e0c31e6/1543509584103-KNVDZON9N1C1SU6YDM2X/apgar-chart.png</image:loc>
      <image:title>Think: POVs</image:title>
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  </url>
  <url>
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    <lastmod>2018-06-19</lastmod>
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  <url>
    <loc>https://www.isometricsolutions.com/about-rob</loc>
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    <lastmod>2018-10-19</lastmod>
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      <image:title>&lt;iIi&gt;</image:title>
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  </url>
  <url>
    <loc>https://www.isometricsolutions.com/store-heights</loc>
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    <lastmod>2025-05-09</lastmod>
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  <url>
    <loc>https://www.isometricsolutions.com/store-heights/heights-obstacle-course-i-2nela</loc>
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    <lastmod>2016-07-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5751bcaa7c65e41470d9b10e/1467324057971-QEE5IE97LT1LCN9LX5E9/store-Stocksy_txp824ffa5crXt000_Large_934904-2500x3333.jpg</image:loc>
      <image:title>Store - Heights Obstacle Course I</image:title>
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  <url>
    <loc>https://www.isometricsolutions.com/store-heights/pull-your-weight-ii-5z3c8</loc>
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    <lastmod>2016-07-25</lastmod>
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      <image:title>Store - Pull Your Weight II</image:title>
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  <url>
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    <lastmod>2016-07-28</lastmod>
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      <image:title>Store - Gymnastic Rings</image:title>
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  </url>
  <url>
    <loc>https://www.isometricsolutions.com/store-heights/intro-to-powerlifting-5reyg</loc>
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    <lastmod>2016-08-29</lastmod>
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      <image:title>Store - Intro to Powerlifting</image:title>
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  <url>
    <loc>https://www.isometricsolutions.com/store-heights/workshop-the-100-yard-dash-bsx93</loc>
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    <lastmod>2016-07-25</lastmod>
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      <image:title>Store - Workshop: The 100-Yard Dash</image:title>
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  <url>
    <loc>https://www.isometricsolutions.com/store-heights/workshop-marathon-training-4bmke</loc>
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    <lastmod>2016-07-25</lastmod>
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      <image:title>Store - Workshop: Marathon Training</image:title>
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  <url>
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    <lastmod>2016-07-25</lastmod>
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      <image:title>Store - Pull Your Weight I</image:title>
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      <image:title>Store - Weight Training</image:title>
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